The idea that a brand is something defined primarily by a logo and tagline and that a central office can command and control the evolution of brand is outdated. One of the things that resonated with me most strongly about the book’s description and the brief excerpt linked above is the need for organizations engaging in social change work to dispose of the outdated idea of brand protection and control. I intend to read over the next week or so and hope to have a review and some comments on it shortly. ![]() ![]() The book looks amazing and I just bought it. I just stumbled upon a new book that was tweeted about by the Stanford Social Innovation Review (they provide a great excerpt) called The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |